For Matchmakers & Dating Coaches

The Free Tool That Explains Your Value Better Than You Can

One calculator. Nine ways to share it. Zero marketing experience required. This guide walks you through exactly what to do, step by step, on every platform.

See All Nine Ways Try the Calculator First
Why this tool exists

Your Clients Think They Have Already Seen Everyone. They Have Not.

The biggest thing standing between a woman and hiring you is a belief: that the apps have shown her everything and nothing worked, so nothing will. She is frustrated. She is skeptical. And she is wrong about the reason.

The apps are not the full market. They are a window into about 5 to 7 percent of it. The rest of the men who match her criteria are out there. They just are not on Hinge.

5–7%
of eligible men are active on dating apps in a typical U.S. city at any given time
93%+
are not on the apps and are still single, still open, and still out there

This calculator shows her that fact in her own city, with her own preferences, in under two minutes. It gives her a number. Her real market size. Then it shows her what the apps are actually surfacing from that number.

When she sees it, the conversation changes. She stops defending the apps and starts asking what else is possible. That is where you come in.

You are not asking her to trust you. You are showing her math. And the math makes the case that what you access as a matchmaker or dating coach is fundamentally different from what Hinge is showing her. That is a positioning shift that no amount of testimonials or credentials can do as quickly as one number on a screen.

How this works for you

A Straight Answer About Leads, Email, and What You Get

When someone uses this calculator and enters their email to unlock their results, that email goes to my list, not yours. I want to be upfront about that before you invest any time sharing this tool.

Here is what you actually get, which I think is worth more than a cold email address:

What you get when you share this tool

You become the person who showed them the truth. When a prospect runs the calculator because you sent it to her, she associates that insight with you. You are the one who opened her eyes. That is a relationship-starting moment, not a data transaction.

You get a conversation starter. Sending the calculator gives you a natural follow-up: "Did you run your numbers? What came up?" That is a warm, low-pressure way to start a real conversation.

If you embed it on your site, I will send you your leads. When someone uses the calculator on your website, I tag them as coming from you. Every month, I will send you a list of those subscribers' names and emails so you can follow up yourself. You share the tool, they opt in on my end, and I share the lead back. No cost to you.

Your custom link tracks everything. I set up a unique URL for you (like calculator.com?ref=yourname) so I know exactly which leads came from your audience. No guessing.

If you want your own personalized link, the lead-sharing arrangement, or help getting the tool onto your website, just email me. It takes me about 15 minutes to set up and there is no charge.

The complete playbook

Nine Ways to Use This Tool Starting Today

You do not need to do all of these. Pick two or three that match how you already show up online, and start there. Each one below includes the exact words to use.

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2. Instagram
Stories, Reels, and your bio link. All three work differently.
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Why this works on Instagram: The 5-7% vs 93%+ data is a scroll-stopper. Most dating content is opinion. This is a number. Numbers get saved, shared, and commented on. Your followers will tag their friends in it.
1

Add the link to your bio today (takes 60 seconds)

Go to your Instagram profile. Tap Edit Profile. In the Website or Bio Link field, paste the calculator URL. Now every piece of content you post can send people there. If you use Linktree or a similar tool, add the calculator as one of your links and label it "Find Your Real Number."

2

Post a Story with the result (easiest post you will ever make)

Run the calculator for a realistic client scenario in your city. Screenshot the results screen showing the number. Add it to your Story. Write one line of text over it. That is the whole post.

Story text to write over the screenshot
This is how many men meet her criteria in this city. The apps are showing her 5% of this. No wonder she's exhausted. Link in bio to run yours.
Tip: Use the "Link" sticker in Stories to link directly to the calculator. Tap the sticker icon, choose Link, paste the URL. People can tap right through without leaving Instagram.
3

Post a feed post or Reel using this caption

Feed post caption
I want to show you something that might reframe everything. At any given time, only 5 to 7 percent of eligible single men in your city are active on dating apps. That means if there are 800 men in your city who genuinely meet your criteria — you are seeing maybe 56 of them on Hinge. The other 744 are not there. They are not hiding. They are not married. They are just not on the apps. This is not a pitch for me. This is math. And I think every woman who has ever felt like she has already tried everything deserves to see it. I built a free calculator that shows you the actual number for your city. Takes two minutes. Link in bio. #matchmaker #datingadvice #singlelife #datingapps #onlinedating #relationshipcoach #findlove
4

Record a Reel (under 60 seconds, no editing needed)

Hold your phone, look at the camera, and say this. Record it in one take. You do not need music or text overlays. Your face and your conviction are the whole thing.

Reel script (say this to camera)
Quick question. If you are on dating apps right now and feeling like you have already seen everyone, I need you to hear this. The apps are only showing you about 5 to 7 percent of the men in your city who actually meet your criteria. The rest of them — the other 93 percent — are out there. They are single, they are open, they are just not on Hinge. I put a link in my bio to a free calculator that shows you your actual number. Your city, your preferences, your real market size. Run it. It takes two minutes. And then if you want to talk about what that means, you know where to find me.
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3. LinkedIn
The best platform for data-driven posts. Your ideal clients are here.
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Why this works on LinkedIn: LinkedIn users respond to data and professional insight more than any other platform. A post with a specific number (not vague dating advice) will outperform anything else you post this month. And the women who are on LinkedIn in your demographic are exactly the clients who can afford you.
1

Post this to your LinkedIn feed this week

Copy and paste it as-is. The line breaks are intentional — they make it readable on mobile.

LinkedIn post
I run numbers for a living. Here is one that changes how people think about dating: At any given time, only 5 to 7 percent of eligible single men in a given city are active on dating apps. If a woman in Chicago has 1,200 men who genuinely match her criteria, Hinge is showing her roughly 70 of them. The other 1,130 are single. Available. Not on the apps. The dating apps are not showing you the full market. They are showing you a window into it. I built a free calculator that shows you your actual number. Your city. Your criteria. The real size of your dating market, and what the apps are actually surfacing from it. If you have ever felt like you have already tried everything online and nothing worked — run this before you draw that conclusion. Link in the comments. (And if you are a fellow matchmaker or dating coach and want to share this with your clients, reach out. I have a partnership option that works well.)
Tip: Put the calculator URL in the first comment, not the post body. LinkedIn shows posts with external links to fewer people. Posting the link in a comment avoids that penalty. In the post body, write "Link in the comments" and then paste the URL as your first comment immediately after posting.
2

Send this DM to warm connections who you know are single or work with single women

LinkedIn DM
Hi [Name], I built something I thought you'd want to see — a free calculator that shows women the actual size of their dating market in their city, and how much of it the apps are actually surfacing. It's data from the Census Bureau and Pew Research, not opinion. Takes two minutes to run. I think it's the clearest way I've ever found to explain why going beyond the apps matters. Here it is: https://onlinedatingcalculator.com/calculator.html No pitch — I just think it's genuinely useful and worth passing along.
3

Add the link to your LinkedIn profile's Featured section

Go to your LinkedIn profile. Click the pencil icon on the Featured section (or add one if you don't have it). Choose "Add a link." Paste the calculator URL. Set the title to "Find Your Real Dating Market Number — Free Calculator." Anyone who visits your profile will see it pinned at the top.

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4. Facebook
Groups are where the real conversations happen.
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Why this works on Facebook: Facebook Groups for single women, dating advice, divorce recovery, and midlife dating are incredibly active. A genuine, data-backed resource (not a sales pitch) spreads fast in these communities because group members share things that actually help them.
1

Post to your own Facebook page or personal profile

Facebook page or personal post
Something I built that I want to share with you. If you have been on the dating apps and feeling like you have already seen everyone — you haven't. At any given time, only about 5 to 7 percent of the men in your city who match your preferences are active on the apps. The rest are out there. Just not on your screen. This free calculator shows you the real number for your city. Takes two minutes. The result might change how you see your options. 👉 https://onlinedatingcalculator.com/calculator.html Run it and tell me what you find. I am happy to talk through what it means for you.
2

Find two or three Facebook Groups where your ideal clients gather

Search Facebook for groups using terms like "single women over 40," "dating after divorce," "midlife dating," "online dating tips," or the name of your city plus "singles." Join the groups that feel active and genuine. Spend a few days reading before you post anything.

3

When the moment is right, share this in the group

Do not drop a link on day one. Read the group first, comment on a few posts genuinely, then share this. Groups are communities. Lead with value, not promotion.

Facebook Group post
I want to share something free that I think a lot of you will find genuinely eye-opening. I have been working in matchmaking for [X years], and the number one thing I hear from women is "I feel like I've already tried everything." I get it. I really do. But here is what most women do not realize: the apps are only showing you 5 to 7 percent of the eligible men in your city. The rest are single, available, and just not showing up in your queue. A friend of mine built a free calculator that shows you your actual number. Your city, your preferences, the real math. It takes two minutes and it might make you feel a lot less hopeless. No email required to try it. No sales pitch. https://onlinedatingcalculator.com/calculator.html I hope it helps. Let me know what your number was — I'm curious what comes up for people in different cities.
Tip: Read the group rules before posting. Some groups do not allow links. In that case, post without the link and tell people to search "Online Dating Calculator" in Google.
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5. TikTok
The fastest way to reach single women right now. The algorithm does the work.
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Why this works on TikTok: Dating content explodes on TikTok. The platform skews toward women 25-45, which is your core market. One video with the right hook can reach hundreds of thousands of people who have never heard of you. The key is the first two seconds.
1

Video idea #1: The Screen Recording (easiest, no camera needed)

Open the calculator on your phone. Start a screen recording. Run through the calculator as if you are a client. Zoom in on the results number when it appears. Record a voiceover explaining what you are seeing. Post it as a TikTok. You do not need to appear on camera at all.

Voiceover script for the screen recording
I want to show you something. I just ran a quick calculator for a 38-year-old woman in Chicago looking for men 35 to 50, college-educated, financially stable. Her real market? 1,847 men. Now here's the part that will stop you cold. The dating apps are showing her about 5 to 7 percent of that number. That's roughly 120 men. Out of 1,847. The other 1,700 plus? Still single. Still out there. Just not on Hinge. The link is in my bio. Run it for your city. It takes two minutes and I think it will change how you see the whole situation.
2

Video idea #2: The direct-to-camera hook (say this first, then explain)

Open TikTok. Tap the plus button to record. Look at the camera and say this. Do not read it — just talk naturally. One take is fine.

Opening hook (say this first)
If you think you've already seen everyone on the dating apps, I need to show you something that will change your mind in about 60 seconds.

Then flip to your screen and show the calculator running. Then come back to camera for the close: "The link is in my bio. Run it for your city and tell me what you find."

3

Add the link to your TikTok bio

Go to your TikTok profile. Tap Edit Profile. You will see a Website field if your account is set to Business or Creator (switch it in Settings if needed). Paste the calculator URL there. End every video with "link in bio" so people know where to go.

4

Post at least twice, one week apart

TikTok shows each video to a new set of people. What flops one week can take off the next. Post the screen recording version first, then the direct-to-camera version the following week. See which one the algorithm picks up.

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6. YouTube
Longer content. Higher trust. Great for SEO and long-term visibility.
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Why this works on YouTube: YouTube is the second-largest search engine in the world. Women searching "why dating apps don't work" or "how to find a good man" will find your video years from now. One video can send you clients for a long time.
1

Record a 5 to 10 minute walkthrough video

You do not need a studio. You need your phone or laptop camera, decent light (sit facing a window), and something to say. The video structure is simple: explain the problem, show the calculator, show the results, explain what they mean, tell them what to do next.

2

Use this as your video title and description

YouTube video title
Why the Dating Apps Are Only Showing You 5% of Your Options (And What to Do About It)
YouTube description (paste this in, fill in your details)
In this video I walk through a free calculator that shows you the actual size of your dating market in your city — and how much of it the apps are actually surfacing. The answer surprises most people. Try the calculator free here: https://onlinedatingcalculator.com/calculator.html I'm [Your Name], a [matchmaker/dating coach] based in [City]. I help [type of client] find [outcome]. If you want to talk about what your numbers mean and what options exist beyond the apps, reach out. [Your website] | [Your email] | [Your Instagram] Timestamps: 0:00 Why I made this video 1:30 Running the calculator live 3:45 What the results actually mean 6:00 What you can do about it
3

Pin the calculator link in your comments

After you upload the video, post a comment with just the calculator link. Then click the three dots next to your own comment and choose "Pin comment." Pinned comments appear at the very top of the comment section. Anyone watching will see the link immediately.

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7. Text Message
The highest open rate of any channel. Use it for warm prospects and past clients.
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Why this works by text: Text messages are opened within three minutes on average. When a prospect is sitting on the fence about working with you, sending something genuinely useful — not a sales pitch — is the move that gets a response. This calculator is that thing.
1

Text this to a prospect before a discovery call

Pre-call text
Looking forward to our call [day/time]. I wanted to send you something beforehand — it's a quick free calculator that shows you the actual number of men in [their city] who match your criteria, and what the apps are actually surfacing from that pool. Takes two minutes and will make our conversation a lot more concrete. https://onlinedatingcalculator.com/calculator.html
2

Text this to a warm lead who has gone quiet

Re-engagement text
Hey [Name], I came across something I thought of you when I saw it. It's a free calculator that shows you how many men in [city] actually meet your criteria and what percentage the apps are showing you. No pitch — just thought it was interesting. https://onlinedatingcalculator.com/calculator.html How are things going?
3

Text this to past clients you have not spoken to in a while

Past client check-in
Hi [Name]! Thinking of you and hoping things are going well. I put together a free tool that I think you'd find interesting — it calculates your actual dating market size in [city] and shows how much of it the apps are surfacing. Reminded me of some of our conversations. https://onlinedatingcalculator.com/calculator.html Would love to catch up if you're open to it.
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8. Email
Your newsletter, your signature, and one-on-one emails to prospects.
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Why this works in email: Your email list is the most valuable audience you have because you own it. A well-placed resource in a newsletter or a thoughtful one-on-one email is far more likely to result in a conversation than any social post.
1

Add the calculator to your email signature

Go to your email settings and find Signature. Add one line after your name and contact details:

Email signature line to add
Free: Find out how many men in your city actually match your criteria → https://onlinedatingcalculator.com/calculator.html

Every email you send from now on becomes a gentle promotion. Over months and years, this adds up significantly.

2

Send this to your email list as a standalone email

Email subject line
How many men in your city actually match your criteria? (Free calculator)
Email body
I want to share something with you that I think is genuinely useful, not just another piece of dating advice. It's a free calculator that shows you the actual number of men in your city who meet your stated preferences. Age range, education, income, lifestyle. Real data from the Census Bureau and Pew Research. Then it shows you something most women have never been told: the dating apps are only surfacing about 5 to 7 percent of that number at any given time. That means if you have 800 men in your city who actually meet your criteria, you are seeing roughly 50 of them on the apps. The other 750 exist. They are just not there. Run it here — it takes two minutes and the result might change how you've been thinking about this: https://onlinedatingcalculator.com/calculator.html Hit reply and let me know what number you got. I am happy to talk through what it means. [Your name]
3

Add a paragraph about the calculator to your next regular newsletter

Newsletter paragraph (drop this into any issue)
One tool worth bookmarking: A free calculator just launched that shows you the actual size of your dating market in your city — and how much of it the apps are showing you. Spoiler: it's about 5 to 7 percent of the total. The rest of the eligible men are out there, just not on the apps. Takes two minutes to run. Try it at onlinedatingcalculator.com/calculator.html
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9. Embed It on Your Website
The most powerful option. Keeps visitors on your site and builds trust automatically.
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Why embedding is the most powerful option: When a woman visits your site and can run the calculator without leaving, you are the one who gave her that insight. She does not go to another site and get distracted. She stays on your page, gets a meaningful result, and the next thing she sees is you and your services. That is a conversion sequence, not just a piece of content.
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Let me embed it on your site for you — free, this week

If you are not sure how to add code to your website, do not spend an hour trying to figure it out. Email me and I will do it for you. I need two things: access to your site (or your web person's contact info), and the page you want it on. I can have it live within a day or two. No charge.

I Will Do This for You. Free.

Send me an email, tell me your website URL and what page you want the calculator on, and I will handle the rest. Takes me about 15 minutes. I also set up your personalized referral link so I can share any leads back to you monthly.

Email Matt to Get It Done
2

Or paste this code yourself if you're comfortable doing it

If you or your web person is comfortable with HTML, copy the code below and paste it into any page on your website. Works in WordPress, Squarespace, Wix, Webflow, and any platform that accepts HTML or embed blocks.

Embed Code 
<iframe
  src="https://onlinedatingcalculator.com/calculator.html"
  width="100%"
  height="820"
  frameborder="0"
  scrolling="yes"
  title="Online Dating Calculator"
  style="max-width:680px;display:block;border:none;border-radius:16px;box-shadow:0 4px 32px rgba(0,0,0,0.10);"
></iframe>
WordPress tip: In your page or post editor, look for a block called "Custom HTML" or "HTML." Paste the code there. If you use a page builder like Elementor or Divi, look for an "HTML Widget" or "Code Block" element.
Squarespace tip: Edit the page where you want the calculator. Click the plus button to add a block. Choose "Embed" or "Code." Paste the code and save.
3

Add text above the calculator that sets it up for your visitor

Do not just drop the calculator on the page with no explanation. Put a heading and two or three sentences above it. Here is copy you can use as-is:

Heading and intro text to place above the embedded calculator
Find Out How Many Men In Your City Actually Match Your Criteria Most women think the dating apps have shown them everyone. They have not. At any given time, the apps surface about 5 to 7 percent of the eligible men in your city. This free calculator shows you the full picture — your real market size, and what you are actually seeing on the apps. It takes two minutes. Enter your city, your preferences, and see your number.
After you share it

The Follow-Up Is Where You Win

Sharing the calculator is the opening move. What happens after someone runs it is where the real conversation starts.

When you send the link to a prospect and she runs it, follow up within 24 hours with one simple question:

Follow-up message after they run the calculator
Did you get a chance to run the calculator? I'm curious what number came up for [her city]. And what did you make of the 5 to 7 percent figure — does that change how you've been thinking about the apps?

That question almost always gets a response. And the response almost always opens the conversation that leads to a client.

Ready to Set This Up?

Whether you want a personalized referral link, help embedding the calculator on your site, or just want to talk through how to use this with your audience — reach out. I'll get back to you same day.

Email Matt Directly Connect on LinkedIn