The Definitive Guide, 2026

What Is Hypergamy?
Definition, Science, Data & the Modern Dating Market

The most comprehensive resource on hypergamy on the web, covering the evolutionary biology, the Buss 37-culture study, U.S. income math, OKCupid data, dating app effects, and what all of it actually means for women and men navigating the current market.

By Matt Watson & Rupert Gregorio Updated August 2026 ~25 min read
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Table of Contents
  1. Hypergamy Definition: The Simple, Scientific, and Social Meanings
  2. The Evolutionary Biology: Why Hypergamy Exists
  3. The Buss 37-Culture Study: The Most Important Data on Hypergamy
  4. The Income Math: What Hypergamy Does to Your Dating Pool
  5. Height Preferences and the Hypergamy Pattern
  6. Hypergamy on Dating Apps: OKCupid and Tinder Data
  7. The Modern Paradox: How Success Shrinks the Dating Pool
  8. Male Hypergamy: Does It Exist?
  9. Hypogamy vs. Hypergamy: The Key Difference
  10. Is Hypergamy Real? What the Evidence Says
  11. What Hypergamy Means for Your Dating Strategy
  12. Frequently Asked Questions
Section 1

Hypergamy Definition: The Simple, Scientific, and Social Meanings

hypergamy
noun | /haɪˈpɜːrɡəmi/ | also: hypergamous (adj.), hypergamist (n.)
The practice or tendency of seeking a romantic or marriage partner who is of equal or superior social, economic, or status standing. In evolutionary psychology and sociology, hypergamy describes the documented pattern, particularly in heterosexual female mate selection, of preferring partners with greater resources, earning capacity, or social dominance.
Etymology: From Greek hyper- (above, beyond) + gamos (marriage). Literally: "marrying above." The term entered academic use in the 19th century through anthropological studies of Indian caste marriage systems, and later became central to evolutionary psychology research on mate selection.

Hypergamy has three distinct usages depending on context, and conflating them causes most of the confusion you see in online discussions of the topic.

The sociological definition is the original: a person who marries or partners with someone of higher social class, caste, or status. This was studied first in the context of Indian caste systems, where women marrying up through caste was both common and socially accepted. This is the academic definition you will find in sociology textbooks.

The evolutionary psychology definition is more specific and more measured: the documented tendency for women across cultures to place higher value on a partner's financial prospects, social status, and resource-holding potential than men do in selecting partners. This is the definition backed by the strongest empirical evidence, most notably David Buss's 1989 study of 37 cultures.

The internet / colloquial definition is the newest and the most contentious: hypergamy as a general term for women preferring high-status men, often used as a critique. This version has entered popular discourse through Red Pill and MGTOW communities, among others, and is often used with negative connotations that the underlying research does not support.

This guide focuses on the second definition, the one with actual research behind it, while acknowledging all three uses.

36/37
cultures where women valued financial prospects higher than men
Buss et al., 1989
43%
of adults surveyed were unaware of the term "hypergamy" in 2024
Talker Research / Seeking.com, 2024
31%
say financial success significantly impacts how attractive a partner is
Talker Research, 2024, n=2,000
2.5×
more important: women rate earning capacity vs. men, on average
Buss, 1989; Kenrick & Keefe, 1992
Section 2

The Evolutionary Biology: Why Hypergamy Exists

Hypergamy is not a cultural invention. It is a behavioral pattern that evolved over hundreds of thousands of years because it solved a specific survival problem: in environments with limited resources and significant physical danger, a woman who selected a partner with more resources, higher social status, and greater physical dominance increased the survival odds of herself and her offspring.

The logic is straightforward from an evolutionary standpoint. A male with higher status and resources was more likely to provide food and protection during pregnancy and child-rearing, periods of significant vulnerability. A male with higher social dominance was more likely to be able to defend the family unit. These traits correlated with survival outcomes, and so the neural machinery that read these traits as attractive was strongly selected for over time.

The key insight, and the source of most modern dating confusion, is that this machinery is still running. Your brain is evaluating potential partners using software that was optimized for a world that no longer exists. Grocery stores exist. Women are economically independent. The man whose height and income were once proxies for protection capacity now lives in a world where those proxies don't map to survival in the same way, but the attraction response they trigger is identical to what it was 50,000 years ago.

Most people think the modern dating market is broken because people got worse. They didn't. The environment changed. The brain didn't.

Still Mating, Watson and Gregorio, 2026

The evolutionary biology of hypergamy rests on three documented mechanisms:

Parental investment theory (Trivers, 1972): because women bear a greater biological cost from reproduction, nine months of pregnancy, extended nursing, primary caretaking, they have evolved to be more selective about mate quality. The higher your investment in reproduction, the more carefully you evaluate partners before committing.

Resource acquisition display: income, status, and social dominance are honest signals of a male's ability to acquire and control resources. They cannot be easily faked over time, making them reliable mate quality indicators that female mate-choice mechanisms evolved to prioritize.

Status-seeking heritability: high-status males produce offspring who are more likely to also be high-status, so choosing a high-status partner is also a strategy for producing competitive offspring. This is sometimes called the "sexy sons" or "good genes" hypothesis in evolutionary biology.

Section 3

The Buss 37-Culture Study: The Most Important Data on Hypergamy

In 1989, evolutionary psychologist David M. Buss published what remains the most comprehensive cross-cultural study of human mate preferences ever conducted. Working with 50 researchers across six continents, Buss surveyed 10,047 individuals from 37 distinct cultures, spanning six continents, 33 countries, and an enormous range of economic development, religious tradition, and social structure.

Primary Research
Buss, D.M. (1989). "Sex Differences in Human Mate Preferences: Evolutionary Hypotheses Tested in 37 Cultures." Behavioral and Brain Sciences, 12(1), 1–49.
  • In 36 of 37 cultures, women valued "good financial prospects" in a partner significantly more than men did
  • In all 37 cultures, men placed significantly greater emphasis on a partner's physical attractiveness than women did
  • In all 37 cultures, men preferred younger partners; women preferred older partners, a pattern that directly reflects hypergamous mate-seeking
  • Women rated "ambition and industriousness" as more desirable in a partner than men did in all 37 cultures
  • The financial prospects preference gap held across both highly individualistic cultures (US, UK, Australia) and highly collectivist cultures (China, India, Nigeria, Zambia)
  • The magnitude of the preference gap varied by culture, but the direction was consistent: the exception (Zulu culture) was a single outlier in one specific question

The cross-cultural consistency of these findings is what makes the Buss study so significant. If hypergamy were a product of Western culture, American media, or capitalism, you would expect it to vary substantially across the 37 societies studied. It doesn't. The pattern holds in hunter-gatherer societies, agrarian societies, and industrialized economies; in patriarchal and more egalitarian cultures; in wealthy countries and poor ones.

What Men and Women Value Differently in a Partner
Mean importance ratings across 37 cultures, Buss (1989). Scale: 0 (unimportant) to 3 (indispensable). The green gap shows where preferences diverge most.
Source: Buss, D.M. (1989). "Sex Differences in Human Mate Preferences." Behavioral and Brain Sciences, 12(1), 1–49. Cross-cultural mean values approximate based on published findings.

The Buss study has been replicated and updated multiple times. A 2007 replication by Buunk et al. across 10 cultures found the same directional differences with only modest magnitude shifts. A 2012 analysis across online dating profiles confirmed that women's profiles express status-seeking preferences significantly more than men's do. A 2018 study in Science Advances using actual app behavior (rather than self-reported preferences) found the same pattern in revealed preference data.

Section 4

The Income Math: What Hypergamy Does to Your Dating Pool

Hypergamy is not just a psychological tendency, it has a direct mathematical consequence on the size of a woman's qualifying dating pool. If a woman prefers a partner who earns at least as much as she does (a moderate expression of the hypergamous preference), the pool of men who qualify contracts sharply as her income rises.

According to Census Bureau data, approximately 25% of American men earn six figures or more. This means a woman earning $100,000 who applies an income-matching filter is immediately working with one-quarter of the male population, before considering age, location, relationship availability, or any other preference. Each additional filter is multiplicative against whatever remains.

The Hypergamy Pool Collapse: % of US Men Who Earn What You Earn
If your preference is a partner who earns at least as much as you, this shows what percentage of American men qualify at each income level. Data based on U.S. Census Bureau ACS and Bureau of Labor Statistics earnings distributions for men.
Source: U.S. Census Bureau, American Community Survey 2023; Bureau of Labor Statistics Usual Weekly Earnings data. Percentages reflect approximate share of employed American men at or above each income threshold.

The curve above is why the paradox of successful women feeling like the dating market "got harder" as they advanced is real, it is a direct mathematical consequence of their own income growth combined with the hypergamous preference for an income-matched partner. The preference doesn't change; the pool that satisfies it does.

The Compound Filter Problem: A Woman Earning $120,000

Each preference below is individually reasonable. Their combined effect is the issue. Starting base: all men in a major U.S. metro (1,000,000 men).

Starting population
100%
1,000,000 men
Age 30–50
38%
380,000 men
Currently single
41%
156,000 men
Earns $120K+
15%
23,400 men
5'10" or taller
40%
9,360 men
No smoking, normal BMI
56%
5,242 men
College degree+
57%
2,988 men
Mutual attraction (~20%)
20%
598 men

598 men in a metro area of 1M, down from 1,000,000. No single filter is unreasonable. Their combined effect is a 99.94% reduction. Run your own numbers →

U.S. Male Income Distribution
Approximate share of employed American men by annual earnings bracket. The majority of men earn below $75,000 per year, which directly shapes the qualifying pool for women with higher incomes.
Source: U.S. Census Bureau, American Community Survey 2023; Bureau of Labor Statistics, Usual Weekly Earnings of Wage and Salary Workers, Q4 2023.
Section 5

Height Preferences and the Hypergamy Pattern

Height is one of the clearest examples of hypergamous preference operating in a modern context, and one of the most mathematically significant filters women apply. Research consistently finds that a majority of women prefer a partner who is taller than they are, and a substantial portion specify minimums well above the median male height.

The average American man stands 5 feet 9 inches tall (69.1 inches), according to CDC NHANES data. Approximately 14.5% of men are 6 feet or taller. Yet surveys and dating app behavior consistently show that more than 50% of women express a preference for men 6 feet or above. That is roughly half the female population competing for one in seven men, before any other criteria are applied.

Height Reality Check: % of US Men Above Each Threshold
Percentage of American men at or above each height threshold, based on CDC NHANES normal distribution data (mean: 5'9.1", SD: 2.94"). The dashed line shows where the majority of women's stated preferences cluster (5'10" – 6'0").
Source: CDC National Health and Nutrition Examination Survey (NHANES); normal distribution (μ = 69.1 in., σ = 2.94 in.) applied to estimate population percentages.

The height preference is a textbook expression of hypergamy in the physical domain. Evolutionary psychology researchers propose that height preferences evolved because physical size was historically correlated with resource competition success and physical protection capacity, the same underlying mechanism as income preferences, but expressed in a directly observable trait.

The practical math matters here: moving a height minimum from 6'0" to 5'10" expands the qualifying pool by approximately 25 percentage points, from ~14.5% to ~40% of men. That is nearly a 3x increase in pool size from a two-inch adjustment in stated preference. This is not about lowering standards; it is about understanding which standards are predicting what you actually want versus which are pattern-matching to ancient signals.

Height Minimum% of Men Who QualifyIn a City of 500K MenPool Impact vs. 5'10"
5'8" (68 in.)~63%315,000 men+57%
5'9" (69 in.)~51%255,000 men+27%
5'10" (70 in.) median female pref.~40%200,000 menbaseline
5'11" (71 in.)~29%145,000 men-27%
6'0" (72 in.) stated pref. of 50%+ women~14.5%72,500 men-64%
6'1" (73 in.)~8%40,000 men-80%
6'2" (74 in.)~4%20,000 men-90%
Section 6

Hypergamy on Dating Apps: OKCupid and Tinder Data

Dating apps have not changed the underlying biology of hypergamy. They have amplified and made visible what was always there, and they have introduced new distortions that make the hypergamous preference more extreme in app behavior than it was in real-world dating.

The most significant published data comes from OKCupid's own blog (now archived) and subsequent academic analyses. OKCupid data showed that women rate the attractiveness of men differently than men rate women: men rated women's attractiveness in a roughly normal distribution (a bell curve centered around average). Women rated men's attractiveness in a pattern more resembling a power law, the majority of men were rated below average by the majority of women.

How Men and Women Rate Each Other: The Asymmetry
Men rate women's attractiveness in a roughly bell-curve distribution. Women rate men's attractiveness on a strongly left-skewed curve, a much smaller fraction of men are rated above average. This creates a structurally unequal app environment.
Source: Based on OKCupid published analysis (2009, "Your Looks and Your Inbox"); pattern consistent with findings replicated in academic analyses of dating app behavior.

The implication is significant: if the majority of women rate the majority of men as below average in attractiveness, the apps surface this in swipe behavior. A 2016 analysis of Tinder behavior found that women swiped right on approximately 12% of male profiles, versus men swiping right on approximately 72% of female profiles. A 2018 study in Science Advances found that online dating desirability follows a power law, the most-sought men on platforms received disproportionate attention from the most-sought women.

The result is an environment where hypergamy is more visible than it has ever been in human history: every woman has access to the top percentile of men in her city, the apps surface them preferentially, and the result is a perception of what "normal" looks like that is radically different from what the actual population looks like. The man who gets 500 matches a week is visible to everyone. The man with no matches is invisible. The market feels like it contains more high-value men than it does, because the high-value men are hypervisible.

Published Research
Bruch & Newman (2018). "Aspirational Pursuit of Mates in Online Dating Markets." Science Advances, 4(8).
  • Online dating desirability follows a power law distribution, the top 1% of users by desirability receive disproportionate contact
  • Both men and women pursue partners 25% more desirable than themselves on average, but the degree to which this shapes their actual matches differs by gender
  • Women were more likely to send longer, more considered messages to high-desirability men, investing more pursuit effort in top-tier targets
  • The most desirable women received most of their messages from men in the top 20% of male desirability, cross-desirability matching is not random
Section 7

The Modern Paradox: How Success Shrinks the Dating Pool

Here is the paradox nobody in the dating conversation states plainly enough: the more successful a woman becomes, the smaller her dating pool gets, if the hypergamous preference for income-matching is held constant.

This is not a problem that existed in the same form for previous generations, because previous generations of women did not have the same economic independence. When women earned far less than men on average, the hypergamous preference for an income-matched or income-exceeding partner was relatively easy to satisfy, most employed men qualified. As women's earnings have risen toward and in some demographics past men's earnings, the income-matching math has inverted.

The pattern produces different outcomes at different income levels:

Hypergamy and the Success Paradox: Qualifying Pool by Woman's Income
Shows approximately what % of U.S. men earn at or above each income level, the pool available if a woman's preference is a partner who earns at least what she earns. Before any other criteria.
Source: U.S. Census Bureau ACS 2023 earnings data; approximate figures based on published income distribution for employed adult men. Pool sizes are before age, location, relationship status, or other filters.

The paradox is compounded by a second asymmetry the Buss data makes clear: men's earning power increases their attractiveness to women, but women's earning power does not increase their attractiveness to men in the same way. This means a high-earning woman is competing for a small pool of income-qualified men while not gaining the attraction advantages that the same income would give a high-earning man.

This is not a value judgment. It is a description of what the research consistently shows. The question is not whether to condemn or celebrate these patterns, it is whether to be aware of them and make deliberate decisions, or to remain unaware and be governed by them.

Section 8

Male Hypergamy: Does It Exist?

Male hypergamy exists, but it operates primarily on a different dimension. Where female hypergamy is predominantly expressed in preferences for status, resources, and earning capacity, male hypergamy (when the term is applied to men) is most strongly expressed in preferences for physical attractiveness and youth.

The Buss study found that men in all 37 cultures placed significantly higher value on a partner's physical appearance than women did. Men also consistently preferred younger partners. Since physical attractiveness and youth are both signals of reproductive capacity (fertility) from an evolutionary standpoint, male mate-seeking behavior shows a parallel structure to female hypergamy, selecting upward on a dimension that correlates with reproductive fitness, just a different dimension.

Some researchers use the term "physical hypergamy" to describe men's preference for the most physically attractive available partner, paralleling how women's income hypergamy describes their preference for the highest-income available partner. Both represent selection pressure toward the upper end of a quality distribution on the dimension each sex weights most heavily.

The practical difference is how each form of hypergamy interacts with the dating market. Men's physical hypergamy produces competition in the appearance dimension but does not generate the kind of pool-collapsing math that female income hypergamy does, because physical attractiveness is more uniformly distributed across the male population than high incomes are, and because men's preference for physical attractiveness is not combined with the same income-matching requirement.

Section 9

Hypogamy vs. Hypergamy: The Key Difference

hypogamy
noun | /haɪˈpɒɡəmi/ | the opposite of hypergamy
The practice of marrying or partnering with someone of lower social, economic, or status standing. In colloquial terms: marrying down. From Greek hypo- (under, below) + gamos (marriage).
DimensionHypergamy (Marrying Up)Hypogamy (Marrying Down)
DefinitionPartnering with someone of higher status/incomePartnering with someone of lower status/income
Historical prevalenceThe default pattern in most cultures historicallyLess common historically; more common now
Current trendDeclining slightly as female earnings riseIncreasing, more women out-earn male partners
Research basisExtensively documented in evolutionary psychologyLess studied; increasing sociological attention
Relationship quality researchMixed, income hypergamy doesn't predict happinessMixed, satisfaction depends on couple's expectations
Social acceptanceTraditionally accepted, expectedGrowing acceptance; still faces some stigma

The rise of hypogamous partnerships, where a woman earns more than her male partner, is one of the most significant changes in the modern relationship landscape. A 2023 Pew Research study found that in about 29% of opposite-sex marriages, the wife now earns more than the husband, up from 16% in 1981. This shift is creating new dynamics around identity, attraction, and relationship expectations that neither partner's evolutionary programming was designed to handle smoothly.

Section 10

Is Hypergamy Real? What the Evidence Says

Yes. The question of whether hypergamy is "real" is really asking three separate questions, each with a different answer.

Is the preference real? Yes. The Buss 1989 data, replicated across multiple subsequent studies, shows a consistent and cross-cultural preference among women for partners with higher financial prospects. This is one of the most replicated findings in evolutionary psychology.

Does the preference always translate to behavior? Not always, and this is where the nuance lives. Stated preferences and revealed preferences (actual partner choices) don't perfectly align. Research consistently shows that people's stated mate criteria overweight certain factors (height, income) compared to what actually predicts relationship formation and satisfaction. Many women partner with men who don't meet their stated income or height requirements; many of those relationships are excellent. The preference is real; it is not deterministic.

Is hypergamy the cause of modern dating frustration? Partially. The income hypergamy math is a real contributor to pool contraction for high-earning women. But dating frustration has multiple causes, app-induced perceptual distortions, geographic sorting, delayed marriage norms, and changing gender role expectations all play roles. Hypergamy is one mechanism in a complex system, not the sole explanation for all dating market dynamics.

The Evidence Verdict on Hypergamy
  • Cross-cultural preference data: strongly confirms hypergamy as a real pattern (Buss 1989 and replications)
  • Behavioral data: confirms income and status preferences operate in actual partner selection, though with more noise than stated preferences suggest
  • Dating app data: confirms hypergamous patterns in swipe and message behavior (OKCupid, Bruch & Newman 2018)
  • Relationship outcome data: does NOT confirm that income-hypergamous matching produces better relationship outcomes, partner kindness, emotional availability, and values alignment predict relationship satisfaction more strongly than income matching
  • The preference is evolutionarily ancient and real; its specific expressions in the modern market often misfire on the underlying biological goal they were designed to serve
Section 11

What Hypergamy Means for Your Dating Strategy

Understanding hypergamy is not about abandoning preferences. It is about distinguishing between preferences that are predicting what you actually want versus preferences that are biological autopilot running in a 2026 environment it was not designed for.

For women: The income-matching preference is evolutionarily understandable but mathematically expensive. The question is not whether to have high standards, it is whether the specific standards you've set are selecting for the outcome you actually want. Research on relationship satisfaction consistently shows that the traits most predictive of long-term partnership quality, emotional availability, conflict resolution skill, consistency between words and actions, attachment security, do not appear in a dating profile and are often not correlated with income.

A man earning $65,000 who is securely attached, emotionally present, and directional in his life often makes a better partner than a man earning $165,000 who is avoidantly attached and directionless. The income difference does not predict the relationship outcome. The attachment style and character traits do.

For men: Hypergamy creates a specific opportunity for men who understand it. The traits that generate sustained female attraction, direction, presence, confidence, competence in a domain, social dominance, are not all income-derived. A man who builds genuine masculine presence and demonstrates clear directional purpose in his life generates the attraction signals hypergamy was originally designed to read, without needing to be in the top income quartile.

For everyone: The most valuable reframe is this: hypergamy describes a preference, not a destiny. The preferences were selected for because they once reliably identified high-quality mates. They are now running in a world where the old proxy signals (height, income) have a weaker correlation with the underlying qualities they once indicated. Understanding that allows you to look past the proxy and evaluate what the proxy was originally measuring, which is where the real compatibility signals live.

Frequently Asked Questions

Hypergamy: All Your Questions Answered

What is hypergamy? (Simple definition)

Hypergamy is the tendency to seek a romantic or marriage partner who is at or above your own social, economic, or status level. The simple meaning: wanting to date or marry up. The term comes from Greek roots meaning "marriage above" and has been documented as a cross-cultural pattern in human mate selection for decades.

What does hypergamous mean?

Hypergamous is the adjective form of hypergamy. A hypergamous preference is one oriented toward partnering upward in status. A person described as hypergamous is one who consistently seeks or prioritizes partners with higher income, status, or social standing than themselves. The term can be used to describe individuals, behaviors, or preferences.

What is the hypergamy meaning in a relationship context?

In a relationship context, hypergamy means prioritizing a partner's status, income, or social standing as a key attraction factor. It shows up as preferring someone who earns more than you do, has higher social status, or possesses more visible markers of success and resource capacity. In evolutionary psychology, it is understood as the activation of ancient mate-selection programming in a modern context.

What does hypergamy mean in simple terms?

In the simplest possible terms: wanting a partner who is "above" you in some dimension, usually income, status, or social standing. The opposite, hypogamy, means being drawn to someone "below" you. Most people exhibit some degree of hypergamous preference without knowing the word for it; research shows it is particularly consistent in female mate selection across cultures.

What is female hypergamy?

Female hypergamy refers to women's specific and extensively documented tendency to prefer male partners with equal or greater income, social status, and resource-holding capacity. It is the form of hypergamy most studied in evolutionary psychology and most consequential for understanding the modern dating market. Female hypergamy is not a character flaw, it is an ancient evolutionary preference that helped ensure survival of offspring in resource-scarce environments.

Is hypergamy real or is it a myth?

Hypergamy is real. It is one of the most replicated findings in human mate preference research, documented across 37 cultures in David Buss's landmark 1989 study and confirmed in multiple subsequent replications. The preference for income- and status-matched or status-exceeding partners is consistently stronger in women than in men and appears across radically different cultural and economic contexts. The debate is not whether the preference exists, it does, but how strongly it governs actual behavior versus stated preference, and how it should inform individual decision-making.

What is hypogamy? How does it differ from hypergamy?

Hypogamy is the opposite of hypergamy, partnering downward in status. Where hypergamy means partnering with someone above your level, hypogamy means partnering with someone below it. Historically, hypogamy was less common and carried more social stigma, particularly for women. Today, with more women out-earning their male partners than at any point in recorded history, hypogamy is becoming more common and increasingly accepted, though it still comes with unique relationship dynamics that neither partner's evolutionary programming handles easily.

How do you pronounce hypergamy?

Hypergamy is pronounced: hi-PER-guh-mee. Stress on the second syllable. The adjective hypergamous is pronounced: hi-PER-guh-mus. Both words follow standard English pronunciation of their Greek roots: hyper (above) + gamos (marriage).

How does hypergamy affect the dating pool?

Hypergamy directly reduces the qualifying dating pool for women, particularly as their own income rises. If a woman earning $120,000 prefers a partner who earns at least as much, approximately 15% of American men qualify on income alone, before age, location, appearance, availability, or any other preference is applied. Each additional filter compounds this reduction multiplicatively. The dating pool calculator at onlinedatingcalculator.com lets you run these numbers for your specific criteria and city.

Does hypergamy make women gold diggers?

No. Hypergamy and gold-digging are distinct concepts. Gold-digging implies a deliberate strategy of targeting wealthy partners for financial exploitation, often without genuine romantic interest. Hypergamy is a general preference pattern, the instinctive draw toward partners who are at or above your own status level, that operates in most women to varying degrees and without conscious calculation. The same women who exhibit hypergamous income preferences also prioritize kindness, emotional availability, and shared values. Hypergamy shapes which men enter the attraction window; it does not describe what happens once they are inside it.

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